Aspartame Renamed and Remarketed as a Natural Sweetener
by Ethan Huff
(Health Secrets) In response to growing awareness about the dangers of artificial sweeteners, what does the manufacturer of one of the world’s most notable artificial sweeteners do? It renames it and begins marketing it as natural, of course. This is precisely the strategy of Ajinomoto, maker of aspartame, which hopes to pull the wool over the eyes of the public with its rebranded version of aspartame, called AminoSweet. Read More.
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