The dark side of energy drinks - trading tomorrow's health for today's temporary stimulation
by Tony Isaacs
by Tony Isaacs
(The Best Years in Life) Energy drinks were first introduced over 20 years ago. Though their use grew slowly for the first several years, today they have become a modern day phenomenon with tens of millions now being consumed daily. Energy drinks are the number one growth market for beverages and annual sales are forecast to top $9 billion for 2011. Around one-third of teenagers and young adults report drinking one or more energy drink daily, and in many instances consumers drink several energy drinks each day.
What’s not to like about having more energy and alertness - particularly if it comes from beverages which often tout herbal and other “natural” ingredients as the secret to their success? As it turns out, there is a very great deal not to like – and many of the millions of energy drink consumers may one day find that the temporary boost they are getting today comes at the expense of health problems tomorrow.
What’s not to like about having more energy and alertness - particularly if it comes from beverages which often tout herbal and other “natural” ingredients as the secret to their success? As it turns out, there is a very great deal not to like – and many of the millions of energy drink consumers may one day find that the temporary boost they are getting today comes at the expense of health problems tomorrow.
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