Kellogg is facing anger on social-media sites because of complaints that its popular Kashi brand of cold cereals doesn't live up to the company's "natural" billing on ads and boxes.
The controversy went viral a week ago after a Rhode Island grocer tacked a note to one of his store shelves, telling customers he wouldn't sell the cereal because he found out the brand used genetically engineered, non-organic ingredients. Photos of the note began popping up on Facebook pages and food blogs as some consumers claimed Kellogg was misrepresenting its cereal.
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